What makes European Oak so desirable?

This is the first installment of a new series of articles we will be sharing in regards to common, and even not so common, wood species utilized in wood flooring projects.  Our A+D Consultant in Dallas, Rick Farrell, will be sharing his wood knowledge with our readers.  Through Rick’s experience in lumber sales then eventually wood flooring, he has become a leading authority on wood flooring specie.  As a self-proclaimed “wood nerd”, Rick has become an invaluable educator to the Architect and Design communities specifically regarding wood flooring specie selection and design.  In his series, he will share his knowledge with you.  We hope you get as much benefit from it as his clients do.

The allure and interest surrounding true European Oak, most of which comes from France or Germany, has an interesting explanation. People are intrigued with its uniqueness because it is unlike product that most Americans associate with Oak. In fact, Oak is the staple of the lumber industry, by far the most popular specie and most widely utilized in our culture. Its presence in our daily lives goes unnoticed to most, yet it is everywhere. Designers and Architects who specify wood flooring, veneers, cabinetry or millwork on projects are intimately familiar with Oak. Yet, they are not always familiar with the significant differences that make European Oak such a rich product in design and functionality.

First we examine standard American White Oak.  It has 3 traditional cuts. The most common is Plain Sawn, also referred to as Flat Cut, which showcases a traditional Cathedral grain pattern. Next is Quarter Sawn which identifiable by the “flake” appearance in the grain.  Finally, we have Rift Cut which illustrates a very straight grain pattern.  The industry standard of mixing Rift Cut and Quartered Cut Oak that has been used for centuries. Specifically regarding Rift cut, Woodwright has been sourcing “Rift Only” White Oak for years because our clientele love and request it often. It is more scarce than ever, but with careful planning can be used to create a stunning aesthetic.

White Oak CutsNow that we have briefly examined traditional American White Oak, let’s take a look at true European Oak.  So what really makes European Oak so unique? It’s all in the way it is cut from the log.

The Europeans have a technique that involves taking a “square” from the center of a log, called a cant, and slicing it straight through. It also has a slower growing cycle, which produces a tighter grain. The result is a wider plank, typically 7-10″, with a gorgeous plain sawn look near the center, flanked by a unique rift & quartered grain pattern, all in the same piece of wood. Yes, you read that correctly, all three cuts in one plank!

Woodwright-European Oak

Some American mills have recognized the popularity of the European Oak and are now supplying us with lumber and flooring that they cut in the same manner as the European method. It is referred to as Eurocut, Center Cut, Live Sawn or even French Cut Oak, and it offers tremendous opportunities for our A&D clients to specify something out of the norm, yet often stay within budget. Woodwright’s newly expanded manufacturing facility at 425 Regal Row in Dallas is engineering “Eurocut” on a regular basis. If you or your client prefers the true beauty of European Oak, we can accommodate those needs as well.

Our A+D Consultants are happy to collaborate with you to create a visually stunning and unique project. We have a full-time sample department that can fulfill requests with a reasonable production time. Please feel free to contact your A+D consultant to begin working with our award-winning, turnkey solution.

Sincerely, Rick Farrell

Wood Flooring Design Program in Your Design Library

For those architects and designers that are familiar with Woodwright Hardwood Floor Company, we have released new wood flooring sample chips as a part of our library program.  The latest colors and species reflect current trends in the wood flooring market.  Some of the newest chip samples include walnut with a gray oil finish, fumed white oak and natural heart pine just to name a few.  To assist you in using this program in your library, we have outlined the best practice to fully utilize our sample box program.  It is important to note that the program is designed to serve as a “starting point” to designing the EXACT wood floor for your project.  You are not limited to the species and colors in the box.



To get the most benefit from the  program, please see the steps below:

  • Start by selecting a specie.  We have included some of the most popular wood flooring species in our library program.  We have also included our catalog that features a stability and hardness chat for select species to guide your selection.
  • Choose your texture.  Yes, you have options!  We have included chips that feature smooth, wire brushed, handscraped or saw mark textures.
  • Select your color palette.  You are not limited to the colors in the box.

After you have started designing your wood floor utilizing our design tool, you can request a complimentary sample from Woodwright Hardwood Floor Company.  Either call your A+D Consultant to get the process started or you may visit our website to start your sample selection.  Your design intent as well as the functionality are extremely important to us  Our goal is to help you avoid any potential pitfalls when selecting a wood floor.  We will ask you a series of questions show below.

  • What specie of wood have you selected and is it the best fit for your project.
  • Will the floor be solid wood flooring or engineered wood flooring.
  • What type of texture would you like to add, if any.
  • Will this be prefinished or site finished.
  • What color would you like.
  • Finally, would you like a urethane, oil or other type of finish.

If you are unsure of any of the answers to the questions, we will guide you through the selection process to guarantee best results.  After we have all the answers, we will be able to provide you with the exact floor floor sample for your project within 7-10 days.

If you do not have a Woodwright sample box in your library and are interested in the program, please feel free to contact us.

Cheers till next time!

Why is wear layer on wood flooring so important?

When we first get into the discussion of wear layer, we must define the term wear layer.  Quite frankly it refers to the re-sandable wood surface above the tongue and groove on wood flooring.  On 3/4″ solid wood floors, the wear layer is typically 6 millimeters (0.23622 inch).  Depending on texture (yes, heavy texture does effect your future re-sandings), you can typically expect 4-5 re-sandings.

Now let us examine re-sandability of engineered wood floors.  With so many types of engineered wood floors in the marketplace, we will start by defining what an engineered wood floor is and what it is not.  First and foremost, it is not laminate!  Laminate wood floors are essentially a “photograph” of wood grain glued to some type of backing material.  In most cases it may be MDF or similar.  In reality engineered wood floors are constructed of either a rotary cut or sawn piece of lumber that is glued to a structural backing.  So why use engineered wood floors?  First, they may be directly glued to the concrete slab.  Secondly, if using a less stable specie (see chart), an engineered wood floor provides additional stability.  When you select a Woodwright product, you get a sawn piece of lumber on a structurally sound backer.  Yes folks, it is real wood!  When it comes to thicknesses and wear layer of engineered wood floors, you face a wealth of options.  Floor thicknesses may range form 3/8″ to 3/4″.

Our engineered wood floors typically come in 2 thicknesses.  First, we offer a 5/8″ engineered wood floor with 4 millimeters (0.15748 inch) of wear layer.  Again depending on texture, you can rely on 3-4 re-sandings.  Our second engineered wood floor is 6 millimeters (0.23622 inch) of wear layer.  This is apples to apples re-sandability as compared to solid wood flooring and you get the added stability if you are using less stable specie. See the image below for a chart on estimated re-sandings of wood floors with varying wear layers.

resandings of wood floors
A lot of times we will receive the comment about engineered wood floors that the client does not want engineered because they do not like the edge treatment of glossy, pre-filled finish that dominates the marketplace today.  You know what?  You do not have to settle for that either.  Woodwright’s engineered wood flooring can be installed, field sanded and finished to crate the seamless, site finish look so many clients crave.  Our engineered wood floors are completely customizable so you do not have to settle.

Getting back on track, so why is wear layer important?  Product life is the simple answer.  Rather than having to replace or throw away a thinner wear product, you can sand and finish  thicker wear layer product multiple times.  In our next post, we will expand on the cost evaluation to demonstrate the long term value of selecting wood flooring with thicker wear layer.

Cheers till next time!

Spring(s) of Change

A new season has dawned and Woodwright Hardwood Floor Company has experienced a few changes.  The most important is we have moved into our new Dallas showroom and manufacturing facility.  Our purchase of a new building in Dallas gives us almost three times the amount of square footage! This commitment is a promise to our clients that we are fully committed to providing them with the highest quality wood flooring in a timely manner.  By creating greater efficiencies, we will be able to manufacture our wood flooring in timely and cost-effective practices.  Here are a few pictures of the new plant:

Woodwright Hardwood Floor Company Dallas Exterior


Woodwright Hardwood Floor Company - Dallas - 3

We will continue making improvements to the plant and showroom in Dallas.  Our new address is 425 Regal Row, Dallas, Texas 75247.  The Austin showroom is still located at 8900 Shoal Creek Boulevard, Suite 101, Austin, Texas.

In other changes that you may have noticed,we launched a new website as well as a social media strategy.  The launch is part of a rebranding initiative allowing Woodwright to more effectively communicate its unique, creative strengths to the architectural and design communities.

“Our decision to give the brand a fresh look is a reflection of the types of projects we have the honor to be involved in everyday,” said Steve Welch, CEO of Woodwright.  “The architectural and interior design communities have evolved over the 27 years we have been in business.  We wanted a brand, website that engages the social savvy client and represents the quality, creativity that we offer our clients.”

The most recognizable difference will be what clients will discover within the website.  It will allow users to search wood flooring by specie, color and texture. Visitors to the website will have the ability to “pin” samples to their personalized pinboards and order samples directly from the website.

In addition to the new website and logo, all materials will communicate to customers the creativity and quality of Woodwright Hardwood Floor Company. Woodwright’s continued goal is to inform and educate their clients about the process of designing with and installing these unique handcrafted floors.

That is all for now, but be on the look out for some mind-blowing new flooring projects from us.

Cheers till next time!


Curved Wood Flooring

Woodwright Hardwood Floor Company has prepared some new samples for our Architect + Design community.  We proudly introduce Bolefloor!   The name Bole comes from the name of the trunk of the tree.  The curved wood flooring follows the natural curvature of the tree trunk.

The product is available at Woodwright Hardwood Floor Company in Oak and Walnut.  Check out the gallery of this stunningly unique flooring transformation.