Thinking Big

Woodwright Hardwood Floor Company is a proud member of the National Hardwood Flooring Association (NWFA).    The purpose of the NWFA is to provide wood flooring manufacturers, distributors and installers with policy and standards regarding all things wood flooring.  Every year, the organization holds a Conference and Expo specifically geared towards wood flooring companies like ourselves.  This year the conference and expo were at the beautiful Gaylord Texan in Grapevine, Texas-right in our backyard!  Our Architect + Design Consultants attended the three day show with the purpose of gaining additional education knowledge that we can pass on to you as well as discover and new exciting products that we could share with you, our clients.  .   In short, we went back to school and went design hunting.  Here is a brief recap of what we discovered from our three day tour.

  1. The facility, Gaylord Texan.  We were impressed with the Gaylord Texan as a conference destination.  First, you have reasonably priced covered parking.  Second, there are plenty of dining options.  The only thing we love more than wood flooring is food.  Just kidding-kind of!  Lastly, the size of the convention center was more than adequate.  There were three other shows/meetings at the same time but we never felt the Gaylord Texan to be too crowded.
  2. Opening Ceremonies.  The opening ceremony speaker was Howard Putnam, former CEO of Southwest Airlines.  The theme of this year’s show was Think Big.  It was a fitting title and message since we had all survived the economic downturn and all signs are pointing towards a recovery.  He spoke about creating an organization where people are your most important asset as well as overcoming difficult times.  We found Mr. Putnam to be very engaging and his message very relevant to our company.  To learn more about him, please visit his website here.
  3. Continuing Education.  The organization put on several classes to further educate those in the wood flooring industry.  Much os thsi knowledge is then passed on to you through our own Lunch and learns or CEU’s.  We attended a few classes on reclaimed wood flooring and specifying commercial wood floors just to name a few.  The CEU on commercial wood flooring even featured 4 of our projects!  So what did we learn?  Well you will have to wait and find out specifically.  We will be introducing some of the content into our presentations.  However we will note that our present presentation was 100% on target with the information we received from the NWFA instructors. In fact, our program goes into more detail.
  4. New products. Reclaimed, reclaimed, reclaimed.  There were several reclaimed wood suppliers at this show and we are excited about what we are going to create for you. Be on the look out for new samples of river reclaimed pine, reclaimed birch and reclaimed teak.  We will be issuing a product sheet in the near future on reclaimed teak that we believe will blow your mind.  Our A+D team have created some exciting new samples using reclaimed teak.  We even are creating a colorful wall application that may leave you saying “can they really do that?”.  Why, yes we can.

The close of the event was the awards show.  While we were nominated for several awards, we are sad to say we missed out on winning this year.  All the nominees are incredibly talented and are proud to have been associated with them.  Below are the images of the projects we had nominated.

Cheers till next time!

Design a Custom Wood Floor in 5 Steps

We believe you don’t have to “settle” for a wood flooring specification.  At Woodwright, we are confident that we can give you anything you want in a wood flooring project.  Any specie, any design, any texture and any color!  To start designing your custom wood flooring project, we have created these 5 easy steps that our Architect + Design Consultants will assist you with in designing your next project.

  1. Select your specie.  Woodwright will assist you in making sure you are selecting the proper specie for your project. Our goal is to educate you on the pros and cons of wood species to ensure maximum performance.  For your reference, we have created a reference guide to the stability and hardness of commonly used wood flooring specie.
  2. Select your style.  While a standard plank or strip floor may be the most common type of wood flooring you may specify, your options with Woodwright do not stop there.  Our Architect + Design Consultants can assist you with an endless amount of style options.  Below is a partial list of some additional style options we can offer to you.
    • End grain flooring
    • Herringbone
    • Patterns
    • Chevron
    • Medallions
    • Borders
    • Mixed media such as leather + wood, stone + wood or metal + wood
    • Custom design your own.
    • 3D wall applications
    • Wall and ceiling applications
  3. Select type.  Woodwright doesn’t just specialize in wood floors, we specialize in ALL TYPES of wood floors.  Whether you are looking at solid wood flooring, engineered wood flooring or end grain wood flooring, we can accommodate your request.
  4. Add texture.  Adding texture to your wood floor will open up the grain and give your wood flooring more depth and dimension.  Following are some of the most common textures we provide to our clients.
    • Wire brushing
    • Hand scraping
    • Band saw marking
    • Double hand scraping
  5. Select your finish.  Not every project demands the same type of finish.  We value your business and we work tirelessly to provide you with a finish that will exceed your expectations.  Our Architect + Design Consultants will educate you on the advantages and disadvantages of each type of finish and which one you should consider for your project.
    • Site Finish: Oil, Urethane or Wax
    • Custom Shop Finish: Oil or Urethane
    • Custom blended colors and specialty treatments

After you have taken the journey through the design process, Woodwright will provide you with artisan samples.  Our investment in the sampling process is our commitment to you that we are fully invested in your process.  Our belief is that a true wood floor representation can not be attained in a 6 inch board sample.   The sample process takes 7-10 business days.

In a time crunch?  Our showrooms in Austin and Dallas are stocked full of beautifully crafted wood flooring samples for your use.  Please contact one of of Consultants to arrange a showroom presentation or for us to come to you.



Selecting the Correct Finish: Oil versus Urethane

Applying the right finish on your wood flooring offers two compelling benefits.  First, it can help bring out the natural beauty of the wood.  Most importantly, it helps protect the wood from damage and dirt.  So when it comes time to select the correct finish, where do you begin?

First let’s clear up a common misconception between wood stain and wood finish.  Wood stain simply refers to a color element, typically liquid, that is applied to the wood that dyes the wood a particular color.  It offers no protective quality for your wood flooring.  However wood finish protects a floor from damage by providing a “shield” on the top layer.  In addition it can also alter the color of the wood.

Now that we know the difference between staining and finishing, which finish is the best for your application?

Most common are urethane finishes.  Whether site finished or shop applied (prefinished), urethane finishes are the most durable.  The most common prefinished floors in the marketplace today have an Aluminum Oxide (urethane) finish.  Aluminum Oxide urethane floors are extremely scratch resistant and durable yet they do have a downside.  First, they are difficult to recoat because the finish is so hard. In contrast, two coats of a field applied water-based polyurethane offer similar durability yet allows the floor to be recoated more easily.

It is important to note that recoating a urethane floor as needed is necessary and helps to increase the overall lifecycle of the floor. Urethane finished floors look the best the day they are installed and continue to get scratched, scuffed and worn over time until you have to be recoated or refinished. Damage to a urethane floor is easily identifiable by the “white” scratches on the finish (see image).  Since you are walking on the urethane finish rather than the wood, more often than not the damage is contained to the finish.  However in order to fix the finish, you must remove all furniture from the space to apply an even uniform fresh coat of finish.

Oil finishes have increased in popularity over the years mainly due to a movement towards low sheens and more natural aesthetics.  Oil finished floors are excellent for bringing out the
natural beauty of your selected wood specie.  While not as durable as a urethane finish, they do offer greater flexibility in repairing any damage.

A noticeable difference regarding oil finishes on floors is that you are walking on the wood surface versus a plastic-like film on most urethanes.  When scratches occur on oiled floors, you can buff and blend them away very easily without removing the furnishings. Because of the flexibility to repair damages on oiled floors, if you are working with a client that does a lot of entertaining, an oiled floor is an excellent selection as it is easy to return the floor to pristine condition.

Maintenance is another key in extending the product life cycle of your wood floor.  Urethane and oiled floors are maintained in different ways.  When specifying the finish type, please be mindful of whether or not regular cleaning and maintenance will be a priority with the owner.

A urethane floor finish should be DRY MOPPED AND VACUMMED.  Seldom will it ever be damped mopped.  With excessive damp mopping, it is possible for contaminants to create a haze on the finish.  Additionally, these contaminants may present adhesion issues when it becomes time to recoat.

In contrast, oil floor finishes may be damp mopped with a soap and water solution.  Working on a restaurant project?  We would highly recommend an oil finish because it can be damp mopped as well as the flexibility in “refreshing” the floors without major disruption to business.

In conclusion, each finish type has its’ downside.  It is important to know how the floor will be used, maintained and cleaned to insure that you are specifying the correct floor finish for your project.

Cheers till next time!


Create Your Custom Wood Flooring Pinboard!


Dallas, Texas – Woodwright Hardwood Floor Company, a Dallas-based luxury wood flooring contractor, has launched a new website as well as a social media strategy.  The launch is part of a re-branding initiative allowing Woodwright to effectively communicate its unique, creative strengths to the architectural and design communities.

“Our decision to give the brand a fresh look is reflects the types of projects we have the honor to be involved in everyday,” said Steve Welch, CEO of Woodwright.  “The architectural and interior design communities have evolved over the 27 years we have been in business.  We wanted a brand, website that engages the social savvy client and represents the quality, creativity that we offer our clients.”

The most recognizable difference will be what clients discover within the website.  It allows users to search wood flooring by specie, color and texture. Visitors to the website have the ability to “pin” samples to their personalized pinboards and order samples directly from the website.

In addition to the new website and logo, all materials will communicate to customers the creativity and quality of Woodwright Hardwood Floor Company. Woodwright’s continued goal is to inform and educate their clients about the process of designing and installing these unique handcrafted floors.

Woodwright Hardwood Floor Company offers custom samples to Architects and Interior Designers at no charge.  For more information, please visit

About Woodwright Hardwood Floor Company

Since 1985, Woodwright Hardwood Floors has been providing and installing custom wood flooring. Woodwright features showroom locations in Dallas, Texas and Austin, Texas.  For more information, please visit or by telephone at (214) 630-8811.  Follow Woodwright on Facebook at


Let’s Get Our Blog On!

We are a group of creative wood flooring professionals dedicated to providing unique wood flooring solutions to Architects, Interior Designers, General Contractors and Builders around the world.  Our blog is our “white board”, where we will gather creative ideas, share relevant information about all things wood flooring related and more.  Since this is our first post, why don’t we take the opportunity for you to get to know us.

Since 1985, we have been providing exceptional flooring opportunities for the most discriminating clients. We pride ourselves on delivering a quality product in a timely and professional manner. Most of the unique, one-of-a-kind flooring we provide is produced in our own state of the art facility using skilled craftsmen to deliver the exacting quality expected by our customers. So you ask, what types of projects have you done?  We have had the privilege of working on projects, large and small.  Today we are sharing a few highlights of flooring projects that have won our team awards.  Awards ya’ll, that’s awesome!

Cheers until next time!