Thinking Big

Woodwright Hardwood Floor Company is a proud member of the National Hardwood Flooring Association (NWFA).    The purpose of the NWFA is to provide wood flooring manufacturers, distributors and installers with policy and standards regarding all things wood flooring.  Every year, the organization holds a Conference and Expo specifically geared towards wood flooring companies like ourselves.  This year the conference and expo were at the beautiful Gaylord Texan in Grapevine, Texas-right in our backyard!  Our Architect + Design Consultants attended the three day show with the purpose of gaining additional education knowledge that we can pass on to you as well as discover and new exciting products that we could share with you, our clients.  .   In short, we went back to school and went design hunting.  Here is a brief recap of what we discovered from our three day tour.

  1. The facility, Gaylord Texan.  We were impressed with the Gaylord Texan as a conference destination.  First, you have reasonably priced covered parking.  Second, there are plenty of dining options.  The only thing we love more than wood flooring is food.  Just kidding-kind of!  Lastly, the size of the convention center was more than adequate.  There were three other shows/meetings at the same time but we never felt the Gaylord Texan to be too crowded.
  2. Opening Ceremonies.  The opening ceremony speaker was Howard Putnam, former CEO of Southwest Airlines.  The theme of this year’s show was Think Big.  It was a fitting title and message since we had all survived the economic downturn and all signs are pointing towards a recovery.  He spoke about creating an organization where people are your most important asset as well as overcoming difficult times.  We found Mr. Putnam to be very engaging and his message very relevant to our company.  To learn more about him, please visit his website here.
  3. Continuing Education.  The organization put on several classes to further educate those in the wood flooring industry.  Much os thsi knowledge is then passed on to you through our own Lunch and learns or CEU’s.  We attended a few classes on reclaimed wood flooring and specifying commercial wood floors just to name a few.  The CEU on commercial wood flooring even featured 4 of our projects!  So what did we learn?  Well you will have to wait and find out specifically.  We will be introducing some of the content into our presentations.  However we will note that our present presentation was 100% on target with the information we received from the NWFA instructors. In fact, our program goes into more detail.
  4. New products. Reclaimed, reclaimed, reclaimed.  There were several reclaimed wood suppliers at this show and we are excited about what we are going to create for you. Be on the look out for new samples of river reclaimed pine, reclaimed birch and reclaimed teak.  We will be issuing a product sheet in the near future on reclaimed teak that we believe will blow your mind.  Our A+D team have created some exciting new samples using reclaimed teak.  We even are creating a colorful wall application that may leave you saying “can they really do that?”.  Why, yes we can.

The close of the event was the awards show.  While we were nominated for several awards, we are sad to say we missed out on winning this year.  All the nominees are incredibly talented and are proud to have been associated with them.  Below are the images of the projects we had nominated.

Cheers till next time!

Design a Custom Wood Floor in 5 Steps

We believe you don’t have to “settle” for a wood flooring specification.  At Woodwright, we are confident that we can give you anything you want in a wood flooring project.  Any specie, any design, any texture and any color!  To start designing your custom wood flooring project, we have created these 5 easy steps that our Architect + Design Consultants will assist you with in designing your next project.

  1. Select your specie.  Woodwright will assist you in making sure you are selecting the proper specie for your project. Our goal is to educate you on the pros and cons of wood species to ensure maximum performance.  For your reference, we have created a reference guide to the stability and hardness of commonly used wood flooring specie.
  2. Select your style.  While a standard plank or strip floor may be the most common type of wood flooring you may specify, your options with Woodwright do not stop there.  Our Architect + Design Consultants can assist you with an endless amount of style options.  Below is a partial list of some additional style options we can offer to you.
    • End grain flooring
    • Herringbone
    • Patterns
    • Chevron
    • Medallions
    • Borders
    • Mixed media such as leather + wood, stone + wood or metal + wood
    • Custom design your own.
    • 3D wall applications
    • Wall and ceiling applications
  3. Select type.  Woodwright doesn’t just specialize in wood floors, we specialize in ALL TYPES of wood floors.  Whether you are looking at solid wood flooring, engineered wood flooring or end grain wood flooring, we can accommodate your request.
  4. Add texture.  Adding texture to your wood floor will open up the grain and give your wood flooring more depth and dimension.  Following are some of the most common textures we provide to our clients.
    • Wire brushing
    • Hand scraping
    • Band saw marking
    • Double hand scraping
  5. Select your finish.  Not every project demands the same type of finish.  We value your business and we work tirelessly to provide you with a finish that will exceed your expectations.  Our Architect + Design Consultants will educate you on the advantages and disadvantages of each type of finish and which one you should consider for your project.
    • Site Finish: Oil, Urethane or Wax
    • Custom Shop Finish: Oil or Urethane
    • Custom blended colors and specialty treatments

After you have taken the journey through the design process, Woodwright will provide you with artisan samples.  Our investment in the sampling process is our commitment to you that we are fully invested in your process.  Our belief is that a true wood floor representation can not be attained in a 6 inch board sample.   The sample process takes 7-10 business days.

In a time crunch?  Our showrooms in Austin and Dallas are stocked full of beautifully crafted wood flooring samples for your use.  Please contact one of of Consultants to arrange a showroom presentation or for us to come to you.