Lorie L. Welch
Architect + Design Consultant
Architect + Design Consultant
Inside Sales Representative
Inside Sales Representative
Rick’s lifelong passion for the wood industry brought him to the Woodwright team in 2006. Today, Rick is Vice President of Business Development, the Dallas Market A+D Consultant and he trains and mentors our growing sales team as Sales Manager.
Rick also wears the hat of Woodwright’s Sustainability Leader, where he has been instrumental in expanding our Sustainable Initiatives critical to the commercial construction industry. First, obtaining our company’s FSC & FloorScore certifications and recently adding an HPD (Health Product Declaration) to the majority of the custom finished products that Woodwright manufactures.
Rick is a respected Wood Specialist with extensive knowledge of hardwood flooring, lumber, plywood, veneers, etc. and actively involved in IIDA, USGBC and the NWFA (National Wood Flooring Association).
When Rick is not collaborating with his clients to bring their visions to life, you can find him in his workshop (shocker), fishing for that elusive BIG ONE or creating memories with his family.
“Abundant to all the needs of man, how poor the world would be without wood.” – Everard Hinrichs
Richard started working at Woodwright in 1995 as an install helper. After leaving the metroplex in 2005, he returned to Woodwright in 2016 as a Project Manager and Field Supervisor. While not at the office, Richard enjoys woodworking and spending time with his family.
“Wisdom begins in wonder.” – Socrates
Adriene is an experienced Controller and heads our Accounting Department here at Woodwright. We have been lucky to have her around since 2013 as she keeps this team together with her kind words and genuine attitude. Adriene is able to use her experience to keep everyone on top of their game. When she is not crunching numbers, Adriene enjoys gardening and relaxing with her family.
“Love what you do; Do what you love”
Brianna is a native Texan who was raised in a small town in Central Texas. She obtained her bachelor’s degree from Texas A&M University in College Station, TX with a major in Recreation, Parks, and Tourism Sciences and a minor in Business. With over 7 years of customer service and sales experience, she is a proactive team player who brings a creative approach to sales and marketing initiatives. A strong believer in the power of positive thinking, she regularly applies this to both her professional and personal life. Outside of work, Brianna enjoys a good Netflix binge but can also be found on long hike trails with her dog, Lola.
“No one is you, and that is your power”
Jose Suarez is a Field Superintendent for Woodwright. He started in 2003 as a Sand and Finish helper and advanced through the company. He loves large complicated projects that challenge him to do better. He is married with four children and likes to spend his time with them along with other hobbies such as working on old cars and trucks, working on his house, and enjoying the outdoors.
“Stay Positive, Work Hard, Make it Happen!”
James started with Woodwright fresh out of the US Navy in 1993, doing sand & finish work and learning the business from our company’s founder, the late Steve Welch. He enjoys helping customers with challenging design projects that set us apart from our competitors. The future of wood flooring is rich with growth and change, and Woodwright will continue to lead the industry with innovative techniques and products.
“Customer service is not a department at Woodwright; here, it is everyone’s responsibility”
Bruce started with Woodwright as a helper at our Goodnight Lane location where we were working out of a two-bay storage unit. As Woodwright grew, his responsibilities and positions also grew. Bruce’s current position is General Superintendent.
Bruce’s hobbies include woodworking, hunting, fishing, kayaking, traveling, and geocaching. He loves being outdoors. He is happily married with three children and three grandchildren, at last count, that he and his wife love spending time with.
“Some succeed because they are destined. Others succeed because they are determined.” – Jason Witten
Jesus Luna started working at Woodwright in 2016 as a supervisor. His role includes watching over our installation and sand and finish projects to make sure everything runs smoothly. Jesus is married with three children and likes traveling and spending time with his family.
“Life is beautiful, eternity is better, be prepared for both.”
Lorie has been a part of Woodwright since 1998 but, became the CEO upon the death of our founder and her husband, Steve Welch. A native of Kentucky, she holds a degree in interior design from Murray State University. Lorie serves on the board of the Subcontractors Association of the Metroplex (SAM) and is an active member of the Association of Professional Women in Construction (APWC) and the Women’s Business Council WBENC. She is an alum of Goldman Sachs 10,000 small businesses and enjoys art, traveling, and finding great restaurants around town. Having recently made a move to Tarrant county, Lorie is looking forward to expanding her connections and finding new favorites in the western portion of the Metroplex.
”You can’t be brave if you’ve only had wonderful things happen to you.” – Mary Tyler Moore
Copeland is a recent high school graduate from the tiny district of Aquilla in central Texas and attends Tarleton State University where she is an Agriculture Communications major. She loves public speaking and hopes to put her skills to use in the future as a brand ambassador for Woodwright! Copeland enjoys spending time with family and friends and cleaning.
“Happiness is a choice.”
Rebecca is the Assistant Project Manager at Woodwright. She has over thirteen years’ experience in the construction industry and has been with Woodwright since 2011. Rebecca is the main point of contact through a project’s submittal process and material procurement. She also handles client billing and various other project management responsibilities. When not at the office, Rebecca enjoys reading, drawing, and spending time with her husband.
“Love all, trust a few, do wrong to none.” – Shakespeare
As a graduate of Louisiana Tech University with a Bachelor’s Degree of Architecture, Joey serves as the Chief Estimator for Woodwright. He has been part of the Woodwright team for over eight years, leading the Estimating Department and helping the Project Team by managing drawing updates and changes during the construction process. He came to Woodwright with more than ten years of estimating experience from several prominent Tenant Finish-out and Ground-Up General Contractors in the DFW market. His experience enables him to serve Woodwright through his unique background of general contracting, estimating, and leadership. A devoted father of four children, Joey’s hobbies include hunting, hiking, and spending time with his wife.
“Success is relative. It is what we can make of the mess we have made of things.” – TS Eliot
Cody joined Woodwright at the start of 2023 as an estimator.
He has an Associates of Science from Collin College and a background in finish coatings, remolding, construction and estimating.
For fun he fishes every chance he gets, hunts and spends time with family as much as possible.
“I am excited to be part of the Woodwright team, I was looking for a company I would be able to learn and grow with and Woodwright felt perfect from the start of the hiring process.”
Steve began Woodwright in 1985 with his uncle, Tom Peterson. He quickly saw the value in offering only wood to contractors and clients throughout the Metroplex. He built the company on integrity, honesty and impeccable craftsmanship.
Steve was involved in every aspect of the company from estimating, production, and installation to construction administration and marketing. He loved working with the amazing team that he built and the impressive list of diverse clients through the years.
Steve was truly a force of nature. His devotion to quality and building relationships with people continues to inspire us as we continue his legacy.
Darlene joined Woodwright in May of 2022 as an HR Generalist. She has worked in many different aspects in the construction industry since moving to Texas from Ohio in 1995. In her free time, she enjoys spending time with her husband and their fourteen-year-old son who is a budding musician and loves mentoring women at her church. Spending time with family and friends as well as helping others is what brings her the most joy.
“Don’t treat people as bad as they are, treat them as good as you are.” – Anonymous
Natalia is a Virginia Beach, VA native who moved to Dallas with her husband and two dogs in January 2022. She graduated with her bachelor’s degree in Organizational Leadership from Middle Tennessee State University in December 2021. For the past few years, she has worked in marketing and customer service roles and truly enjoys interacting with people. Natalia’s family is from Spain, so she is excited to be able to converse with our Spanish speaking clients and staff. In her free time, she likes to sing/play guitar, walk her dogs, and go on adventures with her husband.
“Everybody is a genius, but if you judge a fish by its ability to climb a tree, it will live its whole life believing that is stupid.” – Albert Einstein
Josh is a long time Texas native, from the Golden Triangle of Southeast Texas. After finishing high school, he moved to the Dallas area where he obtained his Degree in Drafting. Having over 20+ years of AutoCAD skills at his disposal, he took his talents to work at Woodwright. Josh has been with Woodwright for over 10 years and he continues to improve himself and the quality of Drafting/ Design documents used for installation by never backing down from a challenge.
In his spare time, he enjoys spending the hours with his wife, traveling, cooking, photography, and playing golf with his 12-year-old daughter.
“Wow, that’s crazy…”
Clay is the coordinating liaison between Woodwright’s production shop and sales department, responsible for scheduling, purchasing, and estimating for shop produced materials. He is a native Texan, trained in grading and identifying all types of wood, with decades of experience in the hardwood lumber business, specializing in flooring manufacturing and distribution, as well as construction estimating. In his spare time Clay plays tennis regularly in singles and doubles leagues in Dallas, and enjoys working on home projects and spending time with his wife and pets.
“To expect the unexpected shows a thoroughly modern intellect.” – Oscar Wilde